Smell
The
Next Wave
After being in the Interiors Industry for more than 40 years, and often pioneering the Build Concepts, and introducing global Design Concepts in India, ANJ asked themselves, “What Next?”
They realized that globally Workspaces are evolving, and in India, we have to be the harbingers of that change. They, as experts in Workspace Design and Build. The torchbearers of the ‘Next’ in the way people interact, use technology, work and grow
About ANJ
ANJ Group is known as the leading Design and Build Firms in India with the who’s whoof Indian and global corporates as their clients. ANJ has it’s own Design Studio with 150+ Designers and Architects. It also has a state-of-the-art furniture manufacturing factory with its own R&D Team.
Giving Life to Ideas
Since 1979, the founders have been at the forefront of introducing global design trends and manufacturing practices in the furniture industry in India.
ANJ’s growth is the story of a strong vision, collection of talent and passionate craftsmen coming together to deliver value. Guided by Founder and Chairman, Shri. Magharam Kularia’s passion of consistently exporing, innovating and introducing new manufacturing techniques, Design Innovation has been the principle factor in ANJ’s growth.
ANJ’s Design Studio in Mumbai, Pune, Bengaluru and Hyderabad has been delighting international, multinational and traditional business houses by introducing latest global design concepts.
.
ANJ has build more then 1,03,000,000 million square feet of office space across India.
Problem
To introduce and integrate the NEXT WAVE concept on various platforms of ANJ.
Branding
ANJ
Riding The Next Wave
The ‘Next’ concepts
We have identified 5 pillars where we can make a difference for the better – the way we think, the approach, and execute the ‘Next’ concepts.
The 5 focus areas are:
Future Workspaces
Technology
Transparency
Teamwork
Sustainability
Task
To communicate the concept of NEXT WAVE to the audience: as experts in Workspace Design and Build. The torchbearers of the ‘Next’ in the way people interact, use technology, work and grow.
Process
Understand
NEXT WAVE
As technology, work
and grow.
Integrate
ANJ AND NEXT WAVE
As an integral part
Ideate
Exiting Solutions
Pain points
Solution to the pain point
A better user experience
User Research
Target Audience
Since ANJ is doing the Build for the who’s who in India since the last 40 years. Done the Build for global brands like Google, Amazon, Yahoo, WeWork etc., and respected Indian giants like the Tatas, the Aditya Birla Group, etc. across sectors.
Target audience is CEO'S, Project managers and other vendors in the Design and Build industry.
Key Points
Future Workspaces
Technology
Sustainability
Conclusion
The brand image should be professional depicting as real estate giants. Taking technology, future workspace as principal characters.
Research
Phase Objectives
-
Validation: Is integrating just the Next Wave is enough?
-
Sizing: how major are the concerns within each area? Which areas should we prioritize?
Key Takeaways
-
Navigation of projects the #1 problem on the website
-
The content for describing the brand was the #2 problem on the website
-
The current website design is non-responsive and very inaccessible
Survey
Through this survey, I aimed to collect data directly from the employs and clients. Understanding, the required features or content for the website.
Information Architecture and Components Based Design
We decided to have a minimalistic design, focusing on three basic elements:
News ( testimonials), to create the brand identity
Projects, to showcase our work
Next wave, to create the brand image
Market Research
Colour and Fonts
Low fidelity wireframe
High fidelity wireframe
Market Research
We got into an organized effort to gather information about target markets and customers, focusing on three leading brands.
Colour
We used the primary brand colours to continue the ANJ legacy.
Colour and Fonts
We used the primary brand colours to continue the ANJ legacy.
Font
We developed the new typefaces know as THE NEXT FONT, to create a font replicating the brand identity.
Low Fidelity Wireframes
Colour
ANJ
Factory
Innovation in manufacturing, that is the ANJ Factory at Wada. The largest in India and the most advanced with 80% imported machinery so that you get international quality craftsmanship and finishing…
Task
To make demarkations with the next wave concept, make the work art factory a better user experience.
