My Best Side | My Site 1

What is "MY BEST SIDE"?

"My Best Side" is a social networking app that addresses a particular issue for users of networking apps: many apps, like Tinder, place a heavy emphasis on photographs and make it challenging to identify matches based on interests, preferences, etc.

With so many profiles out there, its easy to forget that there are real people behind those profiles, resulting in a serious deterioration of dating etiquette, having a huge effect on daters' mental health, particularly tinder users report having a lower level of satisfaction with their faces and bodies, and a lower level of self-worth than non-tinder users.

Key features include the opportunity to personalize a profile to showcase their "BEST SIDE" that is their MOOD, PASSION and EMOTION where users can learn interesting details about potential matches and ideas about meeting new people to provide more exciting meetings, helping them to feel empowered while connecting with others, whether they are trying to date or looking for friends.

Overview

The target market for the social networking app MY BEST SIDE are 18 to 35-year-old users worldwide. The goal is to make matchmaking easier, from the initial attraction and compatibility to the contact and meet-up stages. I used a human-centred design approach throughout my case study.

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The Problem

Numerous users of well-known dating apps express dissatisfaction with their interactions there. Most apps focus on the idea of finding people is simple just keep on swiping, these companies may not have to find the right way of finding love but they have found the right way for everyone playing the game - keep swiping

The study suggests that users spend twice the time swiping than messaging. Actual human-to-human contact has gone: One study shows then this generation is having less physical connection than people 10 years back before dating apps were invented one reason is the overwhelming selection of potential mates on offer.

However with the start of the pandemic in March 2020

Tinder seeks 3 billion swipes in a single day
Hinge has 63% of the increase in the number of downloads
While on bumble video calls increased by 70%

That is People started looking at the real side of the dating app, dating app may have turned into a game but there are a lot of winners too, about 40% of heterosexual matches have turned into couples in real life, and same-sex couples it's a massive 65%.

Therefore the problem statement is:

How can the mobile dating process be made better to increase the likelihood that compatible users will meet up in real life and boost the number of singles who discover dating success quickly without jeopardizing their mental or physical health?

"FROM LOVE TO PASSION

AND PASSION TO LOVE"

MY BEST SIDE

Investigate

Finding out how individuals feel about social networking, their difficulties, and potential improvements on those apps already on the market were the key areas of investigation.

What would convince users to transfer from their current app to a new one given that the market for dating apps is saturated?
What features might attract a fresh group of users?

Numbers I conducted 6 in-person interviews and 65 online surveys submitted focusing on the main target market: young professionals of different Sexual Identities

What do you look for in a person when you meet them for the first time (digital/in-person)?
If you are allowed to do so on any digital networking platform, will you filter out people who share my interests?
How frequently do you use dating apps?
What is the most significant issue you encounter when using an application to meet new people?

Survey Link

Online Survey Questions

Surveys

In my online survey participants have been asked to describe their

experiences and thoughts on their current experience with mobile applications they are using to find potential partners or friends. To get more qualitative data 6 interviews were conducted with

people of age 18-32 years. Later all the interviews were transcribed in detail and recorded for further investigation.

Guiding Questions:

How frequently do you use mobile applications to meet new people?
What are the issues with the current mobile application?
What is the one thing you like or dislike about the current mobile applications?
According to you what mobile application would be ideal?
How do you want to describe or introduce yourself on digital platforms to meet people?

Keywords

Key Takeaways

The current generation wants to see a picture before liking them but looks are not the most important thing.
People want to know about the person more, including their goals and passion.
Most people lose the flow of conversation with their matches, for not understating the person ailing with their preferences
Almost no one trusts dating apps but many still use them every day as it does have their addictive qualities.
Most eventually want serious relationships but when in use many use it just for fun.
It’s a private thing done at home, alone or on the go.
From my research, I was able to identify key users and I created a table with user types and personas. These are great ways to help us put ourselves in the shoes of the user.

Main discoveries

Build, Interact, and Execute. Let's put our concepts and solutions into action.

I'm making mood boards of colours, graphics, UI patterns, typography, etc. in addition to my wireframes to get inspiration.

Put simply, the colours on the warm end of the spectrum such as yellow are placed to be bold, uplifting and energetic, however, the cooler side of the spectrum with its blues and greens is associated with stillness and subtlety. The colours I choose affect how customers feel when they look at it i.e. a sense of calmness and belongingness to the application, but also on a practical level, it can determine how your brand stands out in the market. In addition to the colour pallet, the engaging graphics and UI support the motive of the application to display customers "BEST SIDE", giving them the feeling of self-love and worth!

I was searching for colours that weren't too faded or very bright. Taking into consideration that none of our members is desperate for a date or infatuated with love. Flat colours range from heated colours that arouse emotion to cool colours that calm seems to fit well.